Traders in a busy Nottingham area said there is simply "too much alcohol" available for sale in shops there - and have called for change.
It comes as Nottingham City Council will be looking to separate the Radford saturation zone from the city centre, believing that this would suppress growth in licenced premises in the area.
Freydun Sakhi, who owns an off-licence store on Radford Road, said: "There is too much competition anyway.