The day before Bad Bunny kicked off his blockbuster residency that's expected to bring hundreds of millions of dollars to Puerto Rico while showcasing its rich culture, he posted a simple message: Shop Local.
The ethos is core to his 30-show concert series in San Juan which, after nine performaces exclusive to residents, will open up to fans from elsewhere -- what many Boricuas, as Puerto Ricans are known, are hoping will serve as an exercise in responsible tourism.
