White Ribbon failed miserably in its first iteration in Australia and only recently started up again under new leadership. The name retains enormous goodwill. It is one of the few organisations that encourages men to be part of the solution to violence against women and no one wants it to fail again.
A few days ago, White Ribbon got a big bump in the news cycle. It announced a “shocking” poll that found 42 percent of men aged 18 - 34 don’t recognise "hitting, punching or restraining" as domestic violence”.