If winter is a time for rich, moody hues and long, languorous beauty routines, then summer is its antithesis. When the weather warms up, we want trends that feel easy and effortless, styles that look just as at home on a beach as they do for air-conned days in the office and, when it comes to our hair colour, shades that err on the soft and sun-kissed.
So, it's probably unsurprising to hear, that the latest hair trend taps into this summer mood perfectly. It offers all the ease we expect from a summer beauty trend with the luxe-looking finish we aim for year-round. Introducing golden hour blonde, the expensive-looking hair colour that all the chicest women can’t get enough of this summer.
