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Fortune
Fortune
Emma Hinchliffe

Sheryl Sandberg takes on tradwives and the manosphere

(Credit: David Paul Morris/Bloomberg via Getty Images)

The Wall Street Journal had a really interesting story yesterday about the current state of Lean In. There’s some news on an organizational overhaul—cuts to a quarter of the nonprofit’s staff and a new CEO (Bridget Griswold, a 25-year-old whose background is in AI).

But what caught my attention was the WSJ‘s take on where Sheryl Sandberg is taking Lean In next. What started as a movement encouraging women to pursue ambitious careers is now positioning itself as the counterpoint to the rise of tradwives and the manosphere, the Journal reports. For those who aren’t on social media, these two separate, but related, trends have grown significantly in popularity over the past year. With Trump’s return to office and DEI backlash, a certain segment of men in power have embraced a form of hyper-aggressive manhood. And it has seeped into the business world too (witness Sandberg’s former colleague Mark Zuckerberg’s much-maligned comments a year ago that companies need more “masculine energy.”) It’s a problem.

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