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The Independent UK
The Independent UK
National
Ed Davey

Shell's clean energy campaign is misleading, UK advertising watchdog says

Copyright 2022 The Associated Press. All rights reserved

A marketing campaign by oil major Shell has been banned by the U.K.'s advertising watchdog Wednesday for implying a big proportion of its business was in low carbon energy even though fossil fuels make up the “vast majority” of its operations.

A television commercial, a YouTube video and a poster campaign in Bristol, England, variously described providing large numbers of British homes with 100% renewable energy, installing electric vehicle charging points and driving the energy transition.

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