Shein's British business saw sales surge to £2.05 billion in 2024, a 32.3 per cent increase from the previous year, while pre-tax profits for its UK arm, Shein Distribution UK Ltd, climbed 56.6 per cent to £38.25 million.
The UK is now the fast-fashion giant's third-largest global market, behind the US and Germany, as the company pursues an initial public offering in Hong Kong.