In recent days, Chinese fast fashion giant Shein took a handful of influencers on a tour of its Guangzhou factory. The content created by the diverse influencers depicted khaki-clad employees “not sweating” (words of Destene Polidore) and singing the praises of Shein’s working conditions.
“I think my biggest takeaway from this trip was to be an independent thinker, get the facts, and see it with your own two eyes,” said influencer Dani DMC in a now-deleted video that summarized her Guangzhou trip with Shein. “There’s a narrative fed to us in the U.S. and I’m one that always likes to be open-minded and seek the truth. So I’m grateful for that about myself, and I hope the same for you guys.”
