Online clothing retailer Shein has announced plans to open up a host of pop-up shops in a bid to pursue a "physical retail strategy."
The fast fashion brand has been a hit with shoppers who are looking to snap up low-cost items. Currently only available online, its growing popularity has seen bosses decide to open 30 pop-up shops by the end of the year.
While the location of the brand's pop-up shops have been kept under wraps, it is believed that they will be opened somewhere in the UK, Europe and the Middle East, reports BristolLive.