She was a customer before she was the CFO. Now she's steering Workiva to $1 billion in revenue

(Credit: Courtesy of Workiva)

Good morning. When Barbara Larson stepped into the role of EVP and CFO at Workiva in January, she wasn’t entering unfamiliar territory. She had used the company’s financial reporting platform at Workday and VMware and had advocated for it. So, when the opportunity came to join Workiva, she says the decision was uncomplicated.

“I love this stage of the company,” Larson told me. It’s the high-stakes push to scale. “We’ve guided to $1 billion in revenue this year.”