Kathryn Nicolai built one of the world's most popular sleep podcasts without spending a penny to promote it. The paid membership she added years later now brings in more than $520,000 (£390,000) a year on its own.
Nicolai, 45, created Nothing Much Happens, the bedtime-story podcast she started in April 2018 while still running a yoga studio in Michigan. She reached 10M downloads within roughly a year of launching, she said on The Side Hustle Show, with no paid promotion behind it. 'We didn't spend a dollar on marketing' until last year, she said.
