It’s a Saturday morning and I am standing in front of a wall of skincare products in a bustling Mecca store in Sydney. Every product in this hub of cool glamour seems filled with promise.
I sneak a look at the girl with flawless skin across the aisle. I’ve watched her move between all the cult brands – Drunk Elephant, Glow Recipe, Thatcha, Summer Fridays – using testers, reading labels and discussing the merits of each item with the assurance of a press rep, as her companion nods in interest next to her.
