Shaun Ryder says the reason he appears on TV all the time is to entice youngsters into discovering his music.
The Happy Mondays and Black Grape frontman takes part in new Channel 4 teatime series Fame in the Family this week, in which he faces four strangers who have to work out which of them are related to him.
Later this year he’ll be on E4’s Celebrity Cooking School, alongside Kerry Katona and cleaning queen Kim Woodburn, and he’ll also start filming another run of Celebrity Gogglebox next month.