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The Times of India
The Times of India
Sport
IANS

Sharp drop in TV viewership for IPL 2023 opener; digital viewership on rise: Report

NEW DELHI: The season opener of IPL 2023 between Gujarat Titans and Chennai Super Kings recorded the second-lowest number in terms of TV viewership in the past six seasons even though digital viewership registered record-breaking opening day numbers, said a report.

According to information received, Star Sports, the official broadcaster of the tournament, recorded a TVR of 7.29 for the opening fixture, a sharp drop from the 2021 edition (8.25) and 2020 (10.36).

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