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Fortune
Fortune
Lila MacLellan

Shark Tank’s Daniel Lubetzky’s advice for building a business: 'Ask them for something that they are going to say No to'

Daniel Lubetzky on the set of Shark Tank (Credit: Getty Images—ABC/Christopher Willard)

You might not think of your daily conversations as scripted, but tacit expectations drive most exchanges. In any workplace or business meeting, there’s usually an unspoken agreement about who holds the most leverage, and where to draw the line between an acceptable ask and an unreasonable one. 

But Daniel Lubetzky, the latest billionaire to become a Shark Tank judge, has made it a habit to respectfully test those hidden boundaries. The entrepreneur first gained fame building Kind Snacks, a granola and nut bars brand that he sold to Mars for more than $5 billion in 2019. 

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