Shark has brought a new hair styler which aims to replicate what the Dyson Airwrap does for a fraction of the price.
The Shark FlexStyle is Shark's new beauty tool which dries and styles the hair at the same time. Priced at £299.99, the new beauty gadget is £200 less than Dyson's Airwrap which retails at £499.99 and is available to buy on SharkBeauty.co.uk as well as Amazon, John Lewis, Boots and more.
The new Shark FlexStyle is described as a powerful, fast, versatile hair drying and multi-styling tool. The innovative new launch has the ability to transform from a hair dryer to air styler with just a twist and has been created for all hair types, to celebrate diversity in the beauty industry.
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Thanks to the product's blend of power and performance, consumers can dry wet hair and curl, volumise or smooth hair simultaneously for a quicker daily routine without any heat damage, whether they're prepping for date night or going out with friends.
Shark's launch comes as Shark Beauty embarks on a wider brand mission to champion hair diversity through the company's first global brand campaign, For All Hairkind. The campaign will spotlight all hair types and the unique stories they tell, with the goal of helping consumers embrace their hair – regardless of length, colour, thickness or texture – and explore its possibilities without compromising on hair health.
FlexStyle launched in the US earlier this year with the Shark Beauty Collective, a team of diverse celebrity stylists with significant influence in the hair space, Glen Coco, Ursula Stephen and Dafne Evangelista. Tested rigorously with diverse stylists, consumers and influencers, the Shark FlexStyle is described as an effective and accessible hair styling appliance for all hair types and skillsets.
The styler contains five attachments which include two auto-wrap curlers, a styling concentrator, an oval brush, a paddle brush and a curl-defining diffuser. The set also includes a storage case. Get it here.
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