Shares in fashion retailer Sosandar have spiked after it announced a new deal with Sainsbury's.
The Wilmslow-headquartered company has entered into an agreement to sell a curated collection of its products through the supermarket giant.
A selected range will begin to be sold through Sainsbury's during 2023, initially online only with selected stores planned later this year.
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Sosandar has similar deals with the likes of John Lewis, Marks and Spencer, Next, The Very Group and JD Williams.
Following the announcement, shares in Sosandar jumped by almost 10% to 23p each.
In a joint statement, co-CEOs Ali Hall and Julie Lavington said: "We are delighted to secure a new partnership with another renowned British retailer, Sainsbury's, to sell our womenswear collections.
"This new relationship comes off the back off a record period of trading with our existing third parties and is testament to the strength of our brand and product range as it continues to resonate with customers.
"To be one of Sainsbury's key fashion partners is an incredibly proud moment for us. In line with our objective to provide our large but underserved demographic with more opportunities to purchase our unique and diverse products, this elevates our strategy from pureplay to an omnichannel brand.
"We believe that being an omnichannel business enhances our brand equity, will accelerate growth in our market share and brand awareness, whilst also providing us with a wider breadth of quality potential partners internationally.
"We are looking forward to working together and are excited to see a positive outcome for both our businesses."
The deal comes after Sosandar announced its fifth consecutive quarter of profitability recently.
For the three months to the end of 2022, the company also posted a revenue of £11.6m, up from the £8.9m it reported for the same period in 2021.
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