Shares in a fashion brand promoted by influencers such as Stacey Solomon and Gemma Atkinson have slumped by almost 20%.
In The Style has suffered a 19.4% drop as of 1pm today (Friday, August 5) with its shares now trading at 28.15p each.
Its shares had been trading at 74.5p the day before the company revealed its full-year results last month.