Fashion films are not going to go away anytime soon. The idea of designers doing fashion films gained traction during Covid 19 lockdown, when we all were confined to our homes and runway shows became a distant dream. But it seems designers have now found their niche in fashion films as it allows them to express their thoughts in a better way. Recently designer duo Abu Jani and Sandeep Khosla launched their new collection through a film featuring dancer turned actor Shantanu Maheshwari.
“We have always chosen to dream bigger. “Beyond The Light” is our dream for the future. A world built on an indelible foundation of Inclusivity. Where Difference is celebrated instead of being a reason to discriminate against or shun. Heaven and Hell both reside in the Here and Now. We decide as humans whether we choose good or evil. Love is always stronger than Hate. We must always choose Love. An abiding Faith in Love is what gives us the courage to stand up and stand together. It is the ultimate Light that can vanquish the deepest darkness,” shares Abu Jani Sandeep Khosla.