Consumers are in a lather about the cost of shampoo – the latest product to be hit by shrinkflation.
Many family favourites, including ice cream, beer, washing powder and tea have already fallen victim to the trend, which sees firms make products smaller while hiking prices.
In the latest hair-raiser amid the cost of living crisis, a bottle of Pantene Repairand Protect shampoo has lost 100ml but costs 25p more.
