Epic has slowly been integrating AI for some time now, but for many creatives, it's still a touchy subject. From scepticism to outright hatred, many have continued to express their dislike for the game company's embrace of AI tools, despite Epic's positive transparency around the controversial topic.
Doubling down despite the backlash, Epic recently shared a video of how its artists leverage genAI in their concept art. The heated response to the innocuous video reveals just how multifaceted the AI debate has become – an uncertain ethical matter with no clear resolution.
