Not all publicity is good publicity. This statement might be contradicting to an age old thought that publicity in all forms is good, but Shah Rukh Khan doesn't completely subscribe to that thought. Case in point is the promotional plan for his upcoming film Pathaan. The star producer and actor has decided to refrain from using the usual marketing strategies to promote his action-adventure film with co-stars Deepika Padukone and John Abraham. We've told you before that the cast has decided not to do the usual media interviews and now SRK has decided to change the promotional strategy and not appear on certain obvious TV shows that every Bollywood film relies on before release.
Although Salman Khan is going to be part of Pathaan, SRK will not appear in an episode of the Bigg Boss reality show to promote their collaboration, which releases next week. A source told ETimes, "Shah Rukh Khan will not be going on the Bigg Boss show. He prefers to reach his audience directly."
