When the Indian Premier League was still a bold idea on paper, convincing celebrities to invest in cricket teams was far from easy. Former IPL chairman and ex-BCCI vice-president Lalit Modi has now shared how Bollywood superstar Shah Rukh Khan initially hesitated to buy what would later become one of the league’s most successful franchises, the Kolkata Knight Riders.
Speaking in an interview with Humans of Bombay, Modi recalled how a combination of cricket, entertainment, and a clever sponsorship arrangement eventually helped bring the actor into the IPL fold.
