The Maharashtra Food and Drug Administration (FDA) has issued show-cause notices to actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their alleged participation in advertisements promoting Vimal Pan Masala/Elaichi, directing them to remove the promotional content from social media within 15 days.
The notices, issued on Friday, warn the actors of action under the Food Safety and Standards Act, 2006, if they fail to comply with the directions. The FDA has cited restrictions on food advertising and provisions against misleading advertisements under the law.