There's been a lot of chatter on social media about Sezane's upcoming rebrand, and I'll admit I've been rather intrigued. It's a brand that has become a wardrobe staple for so many of us, thanks to their effortlessly French knits, boho blouses and standout outerwear. But this latest chapter feels more considered, with pieces made to be kept for seasons to come.
Sezane's founder Morgane Sezalory, who remains CEO, says her perspective has "sharpened" and that this will be reflected in their upcoming collections. Materials and textures are more impactful, silhouettes feel more directional, and overall there is a greater emphasis on making designs that feel like a lasting part of your wardrobe.
