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Marie Claire
Marie Claire
Lifestyle
Lauren Cunningham

Sézane Just Launched the Most French Rebrand of All Time—Here's What We'll Shop

Models wearing new Sézane.

Many of us sell items on eBay to earn a few extra pennies on the side, but, please correct me if I'm wrong, we haven't turned it into a multi-million-pound business spanning 16 stores across France, Spain, the United States and the UK, hundreds of employees and a brand name known to anyone who shops at the upper end of the high street. That's exactly how Morgane Sézalory started out in 2004, though, before launching the label we know today as Sézane. And on Sunday, the brand story shifted once more.

The French label we've come to love has relaunched with a slower, more intentional edit—dropping only monthly, with a stronger focus on natural materials and designs that truly stand the test of time. In a nutshell, the approach couldn't be more intertwined with everything we've always admired about French fashion. The vision: "to create original designs guided by the same pursuit of excellence," reads the press release. And a scroll of what's just landed on the site seems to hold true to that goal. Picture funnel-neck trench coats, soft leather jackets, cashmere knits and office-friendly staples that will instantly elevate any workwear wardrobe. Our edit of favourites is listed below.

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