An “adult” cereal brand is putting a free vibrator in its boxes to promote sexual wellbeing and the promise of a high-energy morning routine. The idea is to “create a buzz at breakfast”, said the press fluff, which was impossible to ignore.
The product, called Dild-Os, semi-amusingly, is the work of Surreal, a high-protein cereal brand aimed at adults – namely those who visit the gym – and Lovehoney, which makes sex toys.
