Lovehoney’s Sex Map has returned for its 2023 edition, analysing the nation’s sexual wellness spending habits, handing out awards and ranking the country based on its 'sexiness'. The Sex Map includes facts about relationships and preferences in the UK.
In the “Sexiest City” Edinburgh, people spent the most money on sexual wellness products in 2022.
Annabelle Knight, sex expert at Lovehoney, said: “The purpose of the Sex Map is to celebrate sexual liberation across our nation and encourage people to talk about sexual wellness products. It’s great to see such diversity in choice in different cities around the country.”
Top Ten Sexiest Cities
Ranked in terms of where spent the most on sexual wellness products in relation to their population, the top 10 is as follows:
Edinburgh
Belfast
Manchester
Cardiff
Liverpool
Bristol
Aberdeen
Glasgow
Sheffield
London
The Sex Map also features the ‘Sexual Pleasure Awards’ for different regions in the UK; Greater Manchester won the “Best Dressed” award for buying more fetish clothing than anywhere else.
The people of Kent, win the “Hardest Working” award, for the amount of devices bought to train and strengthen the pelvic floor muscle.
Wales was found to have the most “Most Potential” - meaning that people here proportionally buy fewer sexual wellness items than in the other regions of the UK.
Compared with other countries, the UK buys the most products. The research also found that enough handcuffs were sold in the UK in 2022 (1.4m) to arrest the whole of Birmingham.
Annabelle added: “We have come such a long way in terms of how open we are talking about sex and pleasure in the UK, as shown in this year’s Sex Map. We still have a long way to go but the signs are very encouraging."
