Lovehoney’s Sex Map has returned for its 2023 edition, analysing the nation’s sexual wellness spending habits, handing out awards and ranking the country based on its 'sexiness'. The Sex Map includes facts about relationships and preferences in the UK.
In the “Sexiest City” Edinburgh, people spent the most money on sexual wellness products in 2022.
Annabelle Knight, sex expert at Lovehoney, said: “The purpose of the Sex Map is to celebrate sexual liberation across our nation and encourage people to talk about sexual wellness products. It’s great to see such diversity in choice in different cities around the country.”