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The Independent UK

National

Via AP news wire

Several factors contribute to NBC's low Olympic ratings

NBC Olympics Tokyo China Mike Tirico

Xinhua News Agency.All Rights Reserved

NBC’s Mike Tirico began Friday’s opening ceremony by saying, “just over six months ago in Tokyo we said we were about to embark on an Olympics unlike any other. Now we’re about to top that.”

In the case of ratings, though, topping that has meant producing record lows.

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