It's the main date in every bargain hunter's diary - and this year's Black Friday looks set to be as big as ever, despite the cost of living crisis.
Black Friday and its sidekick Cyber Monday have snowballed into the nation's biggest sales bonanzas, with the offers often starting well in advance of the big days - November 25 and 28 this year.
Despite sky-high energy bills, soaring food costs and raised mortgage rates, interest in Black Friday has held up, according to research by global accountancy firm PwC, which carries out a survey in the run up to Black Friday weekend every year. This year, it found that 24% of people are planning to buy something, with a total of £7.5b forecasted to be spent in the UK.