“Sets a new benchmark for guitar amp plugin performance”: Blackstar and Jared James Nichols blur boundary between physical and digital amp releases with ground-breaking signature amp and plugin launch

Jared James Nichols Blackstar plugin.

Blackstar has teamed up with Jared James Nichols for a ground-breaking product launch that sees the simultaneous release of a new signature guitar amp head and corresponding plugin.

It's a significant move from the British amp builder, with the firm writing in a statement, “We believe we are the first brand to launch both an artist’s signature hardware and software product on the same day.”