
“What’s in a name?” Shakespeare once famously mused. Clearly, The Bard crafted that quotable query before Harley-Davidson's time. Over the years, those five syllables have grown into a loaded term, tinged with all things Boomer. So much so, that vintage H-D t-shirts are the latest ironic fashion statement, thrifted by the same Millennials and Gen Zers that refuse to purchase Hogs.