If social media often seems like quite a grim place, Brentford’s Sergi Canos offers quite a nice story. It shows the power of the medium, and the game itself.
As a boyhood Valencia fan, Canos had naturally been following his hero, Juan Mata. That has also led him to follow Common Goal, the collective social impact movement that enables people in football to donate one per cent of their earnings to community initiatives, and now has 250 players and managers from 50 nationalities, almost half of which are women. Canos had wanted to sign up but, rather humbly, felt he wasn’t a big enough player when Brentford were in the Championship. Common Goal’s Sam Cook had got wind of his interest, however, clicked on the player’s Instagram account and saw Canos already followed them. The next step was obvious. A message was sent, and Canos has now become the latest footballer to sign up to Common Goal.
