
In the global race to secure lithium, a critical component powering electric vehicles and the energy transition, one of the most promising frontiers isn't just in the deserts of Chile or the salt flats of Argentina. It's right beneath the pine forests and rolling pastures of East Texas, with the region long known for its oil fields and energy-friendly policies.
Sergei Pokrovsky, CEO of East Texas Natural Resources (ETNR), was among the first to recognize the region's untapped potential. In 2022, before the lithium land rush swept through neighboring Arkansas, Pokrovsky launched ETNR with a mission to identify, map, and secure the highest-grade lithium brine resources in Texas's portion of the Smackover Formation, a deep geological structure rich in minerals.