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The Economic Times
The Economic Times
Technology

Seres-backed Saidou launches smart EV brand, partners with ByteDance

Seres ByteDance China Huawei electric vehicle

Seres Group-backed Saidou Technology on Tuesday launched its AIVA ​artificial intelligence auto brand, partnering ​with ByteDance on smart cockpit technology as it seeks a ​foothold in China's crowded electric vehicle mass-market.

The tie-up with the creator of short-video platform TikTok and Doubao, the most widely used AI model in China, echoes Seres' earlier partnership with telecoms ‌equipment giant Huawei ⁠to ⁠develop Aito, a premium brand that emerged as one of the strongest performers in China's high-end ​SUV segment last year.

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