Michelob Ultra’s first-half commercial is one of the early favorites for best Super Bowl commercial of the day.
The ad, which takes place in a bowling alley, is star-studded and features Peyton Manning, Jimmy Butler, Nneka Ogwumike and Alex Morgan bowling. Brooks Koepka and Steve Buscemi are also present at the alley as a customer and a worker.
Then, before it’s all over, Serena Williams arrives to steal the show.