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International Business Times
International Business Times
Business
Mae Cornes

Serbia: Europe's Hidden Nearshoring Powerhouse for Digital Product Development

Serbia's information technology sector has become one of the country's most dynamic economic drivers. According to the National Bank of Serbia, exports of information and communication technology (ICT) services reached €4.13 billion in 2024, up nearly 20 percent from the previous year. Preliminary figures for the first five months of 2025 show another 14 percent year-on-year rise, putting the sector on track to cross €5 billion in exports by the end of the year.

The industry employs an estimated 110,000 people, or about 4 percent of the national workforce, spread across more than 4,000 companies. Software development dominates the market, with strong clusters in Belgrade and Novi Sad. Over a decade, ICT exports have grown from roughly €375 million in 2012 to today's multibillion-euro scale, a trajectory that has outpaced many neighbouring economies.

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