Pauline Dolle-Labbe is the marketing and ecommerce director at Sephora UK. She has been at the beauty retailer for just over a year and had previously been working within the parent company LVMH where she had been for over four years as the chief marketing officer at 24S.com- the fashion and luxury multi-brand e-commerce platform of LVMH.
Here she discusses how the reception to Sephora in London has been since opening its White City branch in March- its first UK physical store since exiting its last ones here by 2005, and how big the latest Westfield Stratford store will be that opens to the public on November 15.
