After years of praying, googling where the nearest store was when on a European city break or on holiday in the USA - Sephora is finally coming to the UK and we couldn’t be more excited!
Sure we’ve got a plethora of stores and websites that fulfil our beauty needs - but nothing will ever compete in our heart like seeing that black and white, striped store.
Taking over FeelUnique, a year following the acquisition, Sephora has announced its official arrival into UK this October 17th 2022 - with a store to follow in London, spring 2023.
FeelUnique’s website will change to sephora.co.uk in a matter of days, and also joining is the Sephora App - which gives you a chance to discover Sephora’s unique selection of prestigious products from makeup to fragrance, skincare, haircare, and wellness.
As for UK exclusive brands? Well Sephora will be showcasing a stellar lineup including Tarte Cosmetics, ILIA, Makeup by Mario, ONE/SIZE by Patrick Starrr, GXVE by Gwen Stefani, Skinfix, Vegamour, and Sephora’s own Sephora Collection - we can barely contain our excitement!
Alongside this coveted, exclusive collection - there will be an assortment of premium beauty brands too! These include Pat McGrath Labs, Fenty Beauty, Gisou, Rose Inc, JVN, Glow Recipe, and many more.
Better yet, for the first time ever, there’s also have the chance to shop Sephora’s iconic holiday assortment and advent calendars - which will also be available on the website at launch! How good is that?
The Advent Calendar is worth over £700 - but yours for £139! Containing 34 must-have products, 17 of which are full-size – Sephora’s expertly-curated Multi-Brand Advent Calendar features a stack of cult buys, new favourites to discover, and limited-edition launches from Sephora’s unbeatable beauty hub.
Boasting skincare from Augustinus Bader, Elemis and The Ordinary, makeup from Huda Beauty, Nars and KVD Beauty, and scent from Mugler, Neom and Floral Street - this enviable edit serves as the essential to have for the holiday season.
And that’s not all! Three *lucky* buyers will win a Golden Ticket, hidden inside one of the drawers, winning them a prize up to the cost of £1,000 from a favourite Sephora brand!
Woah… All of that for less than £140? We’re adding that straight into our basket…
Chris de Lapuente, Chairman and CEO at Sephora said: “At Sephora, we innovate every day to build the most loved beauty community. We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience. UK customers will be encouraged to explore and discover the best versions of themselves as we support them in their beauty journey with a fantastic curation of time-tested classics and new indie brands
“We will offer British consumers a pioneering selection of beauty that is best in class for innovation, diversity and inclusion. The UK is home to a dynamic beauty and wellbeing market that Sephora will aim to surprise and delight through our trademark know how and creativity. Our passionate team cannot wait to serve and inspire UK customers under the Sephora brand.”
What do you think of Sephora coming to the UK? Are you excited to finally be able to purchase items you couldn’t only import before? Or will you stay local to a website you already use for purchasing cosmetics? Let us know your thoughts in the comments section below.
