Global beauty giant Sephora is finally launching in the UK. The company has now confirmed that Brits will be able to get their hands on its coveted products, from cosmetics and skincare to fragrances and haircare.
As of Monday 17 October, its sister website FeelUnique will become Sephora.co.uk. But if you've been saving up your FeelUnique Reward points then don't worry, as they'll all be transferred to Sephora.
You can join the waiting list right here. Once the Sephora site is live, you’ll be able to shop a host of exclusive brands including the own-brand Sephora Collection, Tarte, ILIA Beauty, Makeup by Mario, ONE/SIZE by Patrick Starr, GXVE by Gwen Stefani, Skinfix and Vegamour.
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The website is going to be twinned with an interactive app, making it super-easy to browse and buy its edit of makeup, fragrance, skincare, haircare and wellness, reports the Mirror. Top premium names to shop include Pat McGrath Labs, Fenty Beauty, Gisou, Rose Inc, JVN and Glow Recipe.
The brand has also announced that it’s going to be opening an actual real-life store in London in spring 2023. There's no official word yet on future locations, but the plan is for Sephora stores to roll out across the UK.
While the store itself won't be open for months, Sephora will be hosting a London pop up at One Marylebone which will be open to the public on October 20. While you won't be able to buy anything (and this won't be where the actual London store is located) it will be your chance to get the Sephora vibe.
It's going to be a free ticked event, with tickets available to snap up from October 11.
Sephora CEO Chris de Lapuente said: “We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience. UK customers will be encouraged to explore and discover the best versions of themselves as we support them in their beauty journey with a fantastic curation of time-tested classics and new indie brands."
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