SEOUL, South Korea — The 25th-anniversary edition of Seoul Fashion Week (SFW) made a bold debut Monday with a runway show staged along the centuries-old stonewall of Deoksu Palace, marking the first time the city's premier fashion event ventured beyond its longtime venue at Dongdaemun Design Plaza (DDP).
Andersson Bell (a contemporary Seoul-based fashion brand) opened the Spring/Summer 2026 season under the theme "Soft Clash," weaving together harmonious contradictions inspired by Mark Rothko's color-field paintings and the rebellious energy of 1990s icons like PJ Harvey and Jarvis Cocker. Despite a 30-minute rain delay, the event drew a full house—among them K-pop stars IVE's Gaeul, Tomorrow X Together's Hueningkai, and Hearts2Hearts's Ian and Jiwoo.
