Seoul Fashion Week (SFW) returns with its 2026 Spring/Summer edition, running September 1–7, 2025, celebrating 25 years of fashion excellence. This milestone edition emphasizes Seoul's identity on the global stage, blending tradition, innovation, and cutting-edge AI technology.
Seoul as a Living Runway
For the first time, iconic landmarks like Deoksugung-gil, Hongje Yuyeon, and Heungcheonsa Temple become immersive fashion stages. SFW transforms the city itself into a runway, fusing cultural heritage with modern creativity.