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Zenger
Business
Dean Murray

Senna Tower: Tallest Residential Building To Honor F1 Legend‌ ‌

Digital rendering of the Senna Tower. SWNS.

The world’s tallest residential building will honor Formula 1 racing legend Ayrton Senna.

When it is constructed in the southern Brazilian city of Balneário Camboriú, Senna Tower will be over 500 m (1640.42 feet) high.

The current tallest residential skyscraper is New York City’s Central Park Tower, which is 472m (1548.56 feet) high.

Construction firm and developer FG Empreendimentos say the skyscraper will cost £415m (over $500 million) and is scheduled “to launch” in the last quarter of 2024.

Ayrton Senna when he drove for McLaren. WIKIMEDIA COMMONS.

The company says the project is co-branding with Marca Senna, a brand created by Ayrton Senna himself.

The driver’s niece, Lalalli Senna, a visual artist and anthropologist, designed the building concept.

Lalalli Senna said: “Every great story begins with a journey. A journey of discovery, growth, and transformation. The Senna Tower is a work of art of monumental proportions: a symbol that inspires us to seek to overcome our limitations and express the greatness within us.

Construction firm and developer FG Empreendimentos say the skyscraper will cost £415m (over $500 million) and is scheduled “to launch” in the last quarter of 2024. FG EMPREENDIMENTOS VIA SWNS.

“The tower has this architectural form precisely to symbolize this heroic journey of overcoming our ideals and the manifestation of our deep potential.”

FG Empreendimentos says the Senna Tower has already received approval for the Neighborhood Impact Study (EIV), the Environmental Implementation License (LAI), and approval from the city government of Balneário Camboriú.

The Senna Tower has already received approval for the Neighborhood Impact Study (EIV), the Environmental Implementation License (LAI) and approval from the city government of Balneário Camboriú. FG EMPREENDIMENTOS VIA SWNS. 

They said the development “embodies Ayrton Senna’s story of overcoming obstacles, which inspires people of all generations”.

It will feature 228 units, including 18 ‘suspended mansions,’ 204 apartments, 4 duplex penthouses, 2 mega triplex penthouses, and 8 high-speed elevators.

The driver’s niece, Lalalli Senna, a visual artist and anthropologist, designed the building concept. FG EMPREENDIMENTOS VIA SWNS.

Six private leisure floors will be distributed across several floors of the development, in addition to a rooftop area exclusively for residential use.

Ayrton Senna died as a result of an accident while leading the 1994 San Marino Grand Prix, driving for the Williams team.

 

            Produced in association with SWNS Talker

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