Shares of jewellery maker Senco Gold tumbled over 3% to their day's low of Rs 338 on the NSE on Wednesday even as it reported a net profit of Rs 157 crore in the March quarter, a sharp jump of 151% from Rs 62.4 crore posted in the same period last year.
The company’s revenue from operations came in at Rs 1,996.7 crore, marking a gain of 45% from Rs 1,377.7 crore in the year-ago period, Senco Gold’s investor presentation showed. EBITDA margin also improved sharply, up 450 basis points to 13.7% from 9.2% posted in the same quarter last year.
The company said the margins were driven by gains from the rise in gold, silver and platinum prices. The company achieved the highest-ever Q4 retail sales of Rs 1,731 crore with a growth of 35% YoY. Growth was driven by a well-distributed wedding season spanning the full quarter, strong gifting demand on Valentine’s Day, and continued leveraging of the Old Gold Exchange programme, which contributed 50% to Q4 revenue, enabling customers to upgrade jewellery despite elevated gold prices.
Senco surpassed its stated FY26 guidance of 25% growth, delivering 33% YoY growth, reflecting a loyal customer base and brand positioning. Non-East revenue crossed Rs 1,600 crore, the company said.
The company’s showroom network expanded to 201 outlets, comprising 102 company-owned, company-operated (COCO) stores, 85 franchisee outlets, 12 Sennes showrooms and two stores in Dubai. During FY26, the company added 26 new showrooms, including six COCO outlets, 14 franchisee stores and six Sennes outlets. In Q4 FY26 alone, seven new showrooms were launched, including two franchisee stores, one company-owned outlet and four Sennes showrooms.
The average gold price surged 79% YoY and 20% QoQ, touching a record high of Rs 1,69,403 per 10 grams, which weighed on volumes. The sharp rise in prices resulted in a decline of around 6% YoY in gold volumes during FY26.
In contrast, silver volumes jumped nearly 35% YoY as consumers increasingly preferred long-term value purchases. Diamond volumes also rose around 9% YoY in FY26, reflecting continued preference for natural diamonds.
Average transaction value (ATV) increased 30% YoY to Rs 95,100, while average selling price (ASP) rose 29% YoY to Rs 62,200.
Commenting on the performance, Managing Director & CEO Suvankar Sen said that despite the sharp rise in prices, consumer demand remained resilient in value terms, supported by a well-spread wedding season throughout the quarter. He added that consumers are gradually shifting towards lightweight jewellery and lower caratage products.
During the year, the company expanded into new markets including Rajasthan, Central Maharashtra and Western Uttar Pradesh, highlighting strong pan-India growth potential, while continuing to strengthen its presence in Bengal and East India, which it sees as key drivers for future growth.
Senco Gold shares have risen 8% in the last month and about 12% in six months.
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