The latest craze on social media is not a dance challenge or a viral meme, but an injectable medication originally designed to treat diabetes.
Known as semaglutide and marketed under names such as Ozempic and WeGovy, the drug has recently gained popularity as a weight-loss tool.
TikTok and Instagram videos theorise Kim Kardashian used the medication to lose weight for her outfit at the 2022 Met Gala.