“Hot girls” may not be a pollster-approved voting bloc in the way that young men or the college-educated are, but since the 2020 election the demographic has held a particular status – at least for the very online.
It started in 2020, when the model Emily Ratajkowski officially endorsed Bernie Sanders’s pre-pandemic presidential campaign. Inspired by Ratajkowski, self-professed hot girls piled on their endorsements, posting selfies with the hashtag #HotGirlsForBernie. Some saw it as a way to counter the persistent “Bernie bro” narrative, a rebuke of the idea that Sanders’s fandom consisted solely of obnoxious, socialist-in-name-only men who lived their lives on Twitter.
