
There are currently over 40 celebrity beauty brands in the market, each experiencing varying levels of success. Some have garnered devoted followings, while others have quietly faded away. Only a few have reached significant success, with even fewer achieving billionaire status for their celebrity founders.
Rihanna, with her stake in Fenty Beauty, and Kim Kardashian, with her involvement in SKKN by Kim and KKW Beauty, have both reached billionaire status through their beauty ventures. Now, Selena Gomez's Rare Beauty is poised to potentially join their ranks, with reports indicating a possible $2 billion valuation.