Selena Gomez has turned a foundation launch into a reminder of who she is and where she comes from.
The Latina singer, actress, and Rare Beauty founder launched a new campaign for the brand's True to Myself Natural Matte Longwear Foundation, centered on 48 shades and 48 stories that celebrate the diversity of Latina and Latin American identity. The campaign, called Every Story Belongs, features Gomez alongside creators and community voices including Desi Perkins, Monica Veloz, Mikayla Nicole and Pili Montilla, according to coverage of the launch.
