This year marks the 35th anniversary of Sonic the Hedgehog, and Sega is pulling out all the stops as it celebrates its successful three and a half decades of international brand marketing: There's exclusive Sonic merch from limited edition fashion collabs, a "musical odyssey" featuring live orchestral renditions of Sonic music, and—of course—a life-sized statue of Sonic featuring a fluid-filled chamber allowing fans to gaze lovingly at his DNA.
Wait, hold on.