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PC Gamer
PC Gamer
Jess Kinghorn

Seems like everyone forgot the 'Consumer' part of the Consumer Electronics Show this year

US-TECHNOLOGY-AI-CES Attendees arrive for the Siemens' keynote presentation during the annual Consumer Electronics Show (CES) in Las Vegas, Nevada, on January 6, 2026. (Photo by Caroline Brehman / AFP via Getty Images).

Seeing all things AI at a tech tradeshow is hardly unusual these days. However, there was something about the tenor of CES 2026's tidal wave of AI announcements that really got under my skin—namely, many of the exhibitors seem to have forgotten the 'consumer' part of this electronics tradeshow.

CES 2026
(Image credit: Future)

Catch up with CES 2026: We're on the ground in sunny Las Vegas covering all the latest announcements from some of the biggest names in tech, including Nvidia, AMD, Intel, Asus, Razer, MSI and more.

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